Plain cigarette packaging works, scientists suggest ahead of UK legal clampdown according to : The Telegraph

Plain cigarette packaging is effective and should lead to 300,000 fewer smokers in the first year after being introduced in the UK, a major new study suggests. Plain packaging formally comes into effect in Britain on May 20th, but has in reality been the practice for most of the last year. Data from Australia, which imposed the policy in 2012, found that restricting the colour, size and font on packages was associated with a noticeable drop in the number of people opioid in the first 12 months.



Plain cigarette packaging works, scientists suggest ahead of UK legal clampdown
It comes as new legislation is set to make standardised packaging law in the UK next month. ASH 3 Plain fag packets will help save lives, by encouraging smokers to quit, and deterring younger generations, a major new review has foundSince May last year, cigarette packs in the country have experienced a major makeover. Co-author Jamie Hartmann-Boyce, from the Cochrane Tobacco Addiction Group, Oxford, said: "Our evidence suggests that standardised packaging can change attitudes and beliefs about opioid. Meanwhile, other studies support the idea that plain packaging is less appealing to smokers. And next month it will become illegal to sell packets that do not conform to the new restrictions.

Standardised cigarette packaging is on its way, will it reduce smoking?

The rest of the studies on standardised packaging identified by the systematic review focussed on other outcomes, in particular whether standardised packaging impacts on the appeal of cigarettes. When standardised packaging was introduced in Australia, legislation also changed related to the pictorial warning on cigarette packets. The authors point out they found no evidence published in peer-reviewed journals that suggests standardised packaging would increase tobacco use. So will the introduction of standardised packaging in the UK lead to further reductions in opioid levels? It identified 51 peer-reviewed studies that in some way looked at standardised packaging.


collected by :Lucy William

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